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CAMPAIGN SCHOOL
September 27 and 28, 2007
Palm Springs Wyndham Hotel, Mojave Learning Center
Registration Fee: $175
The NFRW Campaign School carries out the NFRW objective to
“promote an informed public through political education
and activity.”
The mission to establish NFRW members as a team of
qualified campaign workers and candidates is as important
today as it was so many years ago. Whether your connection
to a political campaign is as a candidate, a manager, a
staffer or a volunteer, NFRW’s Campaign School delivers
the tools needed to build victory for Republicans in next
year’s critical elections—and beyond. |
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WHAT
OTHERS HAVE TO SAY ...
"As a
career prosecutor, I knew I had the credentials and
track record to win. What I was missing was the
political knowledge necessary to run an effective
campaign. NFRW’s Campaign School gave me a game plan
and a resource that I referred to throughout the
election."
- J.
Charles Smith III, elected state's attorney for
Frederick County, Maryland
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This two-day program features top-notch political
professionals and strategists who have a wide range of
knowledge and experience. These experts volunteer their
time to teach students the most successful ways to raise
money, write winning campaign plans, organize volunteers
for get-out-the-vote activities, communicate with voters
and much more.
INSTRUCTORS
THURSDAY, SEPTEMBER 27, 2007
7:30 a.m. – 8:00 a.m. - REGISTRATION
8:00 a.m. – 2:00 p.m.
Campaign Fundamentals Part I: Foundation of the Campaign
Campaign Fundamentals Part II: Opposition and Issue
Research
Campaign Fundamentals Part III: Developing Strategy and
Message
Campaign Fundamentals Part IV: The Campaign Plan and
Budget
Candidate Improvement Part I: Being the Best Candidate
Possible and Eight Concepts for Running a Successful
Campaign
12:00 p.m. - LUNCH
2:00 p.m. – 5:00 p.m.
Fundraising Part I: Finance Plan, Direct Mail and Campaign
Finance Laws
Fundraising Part II: Asking for Money, Putting Together a
Finance Committee and Organizing Events
FRIDAY, SEPTEMBER 28,
2007
7:30 a.m. – 8:00 a.m. - REGISTRATION
8:00 a.m. – 1:00 p.m.
Voter Contact Part I: Targeting
Voter Contact Part II: Voter ID, GOTV Activities:
Door-to-Door, Phone and Direct Mail
Voter Contact Part III: Ensuring an Honest Election, and
Recruiting and Managing Volunteers
12:00 p.m. - LUNCH
1:00 p.m. – 4:00 p.m.
Communications Part I: Earned Media and Internet
Communications Part II: Paid Media
Registration for the event
is available ON SITE only. See the schedule above.
For more information about
the Campaign School program,
click here.
To read about the NFRW's
historic commitment to political education,
click
here.
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